Custom Landing Pages
Custom landing pages, also known as minisites, microsites or weblets, are individual web pages or a small group of pages that supplement your primary website. Landing pages can be used to promote a specific product, event or adverising campaign.
Custom landing pages can be used to help measure the effectiveness of different advertising methods, by tracking how many hits different pages get. In this way, they are an effective adjunct to email campaigns or Google adwords. Custom applications can be used to organize the leads generated into groups and sub-groups to manage and report on the success of online marketing campaigns.